DESCRIPTION OF ONLINE MARKETING COURSES:-

Overview of Branding Sales, and Marketing Courses

In this fast-moving and highly competitive and connected world, corporations are always looking for employees who are equipped with the right and advanced skills to realize their business objectives. Being one of the essential pillars of any business, professionals in Branding, Sales, and Marketing, are always high in demand in corporations. However, such a job requires people who are equipped with the right and updated set of skills for optimum performance. Therefore, pursuing not any but the right course(s) in Branding, Sales, and Marketing will help you to boost your career while also maintaining a high employability quotient.

What is Branding?

Products are made in a factory but brands are created in the mind —Walter Landor

In general, many of us misunderstand branding and limit its definition to the aesthetic components such as the design and logo of a brand. However, it might have been true a few decades ago, but today it has evolved to become a wholesome concept that encompasses various compositions owing to the growth of a highly connected and digitally-enabled world. Broadly, branding includes the identification, creation, and management of the perception of a brand in consumers’ memory. Although it has always been a vast and ever-evolving concept, branding has become more dynamic with the growth of the internet user base across the globe. Therefore, if you are already working as a branding professional, pursuing our live and interactive sales and marketing courses online will help you become a pro in such a rich and diversified field.

To understand it better, here’s why branding is crucial for businesses in today’s world.

What Skills You Will Learn Through Sales and Marketing Courses Online?

• Research and Analytical Skills
• Interpersonal Skills
• Innovation and creativity

Through our sales and marketing certified program, you will get insights into how a rich branding strategy fetches far-reaching comprehensive and positive results. Further, as we all know that employees are the first line of contact for any business, employees that stand behind their brand are expected to translate into bringing more customers and hence more business.

With the onset of the Covid-19 induced pandemic, there have been considerable alterations in consumer behaviour worldwide. This has brought significant changes in the way branding professionals pitch their marketing strategies. While brands in sectors such as hospitality, retail, aviation, restaurants, etc., are facing an unprecedented crisis, e-commerce, food, ed-tech, and healthcare have witnessed a surge in their businesses. Brand managers employed in the former category have been trying hard to avoid a hit on their businesses while the ones in the latter have been leveraging the situation to expand their employers’ business.

By pursuing sales and marketing courses online, the professionals will get a deep understanding of how to inculcate new strategies and processes owing to the drastic changes brought by the pandemic.

What are the Types of Branding?

• Product Branding: It involves branding a specific product(s) and is the most common type of branding. It works for the success of a product in the market by analyzing the needs of the end-customer and formulating effective strategies.
• Personal Branding: Communicating an individual's personality by building a public persona can be loosely defined as the objective of personal branding. While earlier it used to happen largely through print media and TVs, today social media plays an important role in managing personal reputation.
• Corporate Branding: Like personal and product branding, corporate branding involves the creation and management of values, exclusivity, mission, etc. In short, it works towards inculcating the broad conduct of the corporate in a market.
• Service Branding: Services, being invisible are a challenge for branding professionals. Here, they are engaged in a process where a customer finds the offered service(s) of a firm better, efficient, and friendly, making them visible —standing out of the crowd.

Difference between Sales and Marketing

Sales	Marketing
Sale is a narrow concept	Marketing is a wide concept
Sale is focused on short-term business perspectives	Marketing is focused on long-term business goals
Sale strategies focus on converting the potential customer into clients	Marketing strategies focus on reaching the targeted audience
Sales main objective is to move the product or services from the company to the customers	The primary goal of marketing is to meet the requirements and desires of customers based on their choices.
Sale works towards earning profits by only maximizing the sales	Marketing works towards earning profits by increasing market share and customer satisfaction
The process of sale begins once the production is completed and is concluded when the consumer pay for the products or services	The process of marketing starts with the consumer’s needs, wants and desires and it continues even long after the process of sale is completed.
Sale follows the notion of push strategy	Marketing follows the notion of pull strategy
Sale emphasises on fulfilling the requirements of the company	Marketing emphasises on fulfilling the requirements of the consumer

What is Sales?

Sales have been playing a pivotal role since the inception of the concept of business in the early evolution days of humans. Being at the center stage of the growth of any business, an executive in sales is expected to bridge the gap between the needs of the consumer and that of the services/products offered by the firm. However, in this fast-moving and highly competitive world, it is inevitable for salespeople to develop an ability to evolve dynamic and new ideas for fetching desired results. Our online certification courses in sales and marketing are designed to equip you with the required skills which will certainly help you in achieving career goals.

One of the most influential and historic business personalities and an automotive industry leader of his time, Henry Ford, once said, “Nothing happens until someone sells something.” If you are a sales professional and you become obsolete with the skills and strategies, you are certainly going to lose several business opportunities, causing a serious toll to the firm’s revenue. However, if you choose to pursue online certification courses in sales and marketing from the variety that we offer, you are definitely going to learn it from the leading market experts from premier Institutions in India and abroad.

What are the Responsibilities of a Sales Professional?

Market research, sales planning, budgeting, generating demand for the product/services, payment collection, etc., all fall into the bucket of salespeople. Therefore, a sales professional is expected to be collaborative and persuasive while being equipped with advanced technical, communication and problem solving skills.

On the question of employment quotient, as sales is a highly competitive profession, you ought to be in active and always learning mode. The expansion of internet users and digitalization has completely transformed the sales profession. Today, along with the traditional sales methodologies, salespeople are expected to have a rich knowledge of the digital world. Remember, communication is the basis of sales and marketing even when the world is moving towards the fourth industrial revolution. Enroll in sales and marketing courses online to learn how to perform the everyday activities of a Earlier when personal selling was the only option with the salespeople to sell products and services, now, along with it, they will have to leverage the digital options available to provide information, advice and recommendations to the customers.

What Skills are required to pursue a Career in the Field of Sales?

• Interpersonal
• Time management and planning
• Judgement
• Prospecting
• Technical Skills

Learning from the leading market experts is always advised to become a next-gen leader in sales. We, at SETLIFE, believe that choosing a right course for enhancing your knowledge that can fetch fruitful results is not only beneficial for you, but also for the firm you are associated with. Hence, we are now offering multiple carefully crafted live and interactive sales and marketing courses online from one of the leading institutions in India and abroad. Get enrolled in our courses and start inclining towards your career goals.

Moreover, the pandemic has changed the world of sales to an extent of permanency. While earlier in-person sales were said to be the most effective tool, sellers and buyers are abruptly forced to go digital. Today, when Covid-19 waves are expected to hit frequently and force the government to impose restrictions on movement, it becomes imperative for salespeople to learn new methodologies. Through our online certification courses in sales and marketing, you will get an opportunity to directly learn from the leading faculty, enabling you to inculcate a vibrant sales strategy amid the pandemic.

Sales Profiles

• Outside Sales: Considered to be a traditional sales profile and the professionals usually interact face to face with the customers outside their offices. Usually, salespeople engaged in outside sales profiles spend more time outside their offices to meet underpinned business targets.
• Inside Sales: While outside sales professionals bring in new customers, inside salespeople are responsible for maintaining relationships with the existing clientele and fetching new orders from them.
• Account Managers: They are responsible for managing the clientele of the firm while ensuring the needs of the clients are met in a timely manner. Broadly, their task is client retention.
• Business Development Managers: While outside sales representatives have immediate sales targets and goals, business development managers are responsible for shaping the future business of the company. Their main task is to define and develop what, when, where, and to whom a company needs to sell in the future.

It is always advised to keep yourself updated with the new sales techniques and skills offered by various sales and marketing courses online in India.

What are the Various Types of Selling?

• Transactional selling: A short-term sales strategy that fetches quick sales. The most common example of transactional selling is sales through e-commerce platforms. Here, neither the seller nor the buyer is interested in developing a long-term relationship.
• Solution Selling: Here, the focus is on the need of the customer over firms’ product/service. A good solution selling strategizes more on building genuine connections with the prospects and providing creative solutions while presenting service and experience along with the product.
• Consultative Selling:Consultative Selling: To make it easy, it is a strategy that is a step ahead of solution selling. It caters to the buyers who are capable of identifying potential solutions on their own. It requires a more skilled sales force to execute consultative selling.
• Provocative Selling: Similar to consultative selling, it focuses on navigating buyers to the solutions. However, provocative selling adds antagonism by creating a sense of crisis to provide solutions. This has proven to be an effective selling technique amid the Covid-19 pandemic and uncertainties driven by it.

What is Marketing?

Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day —Beth Comstock, Former CMO & Vice Chair, GE

Just like a flow of the river, marketing is a job that is, as Beth Comstock had mentioned, a “perpetual motion.” For such an incessant and ever-evolving profile, a marketing professional is expected to remain highly flexible towards learning new marketing techniques, methodologies, and procedures. However, before going deep into what is expected from the professionals in the industry, we must understand what marketing stands for and all essentials it includes.

To begin with, marketing can be defined as an activity of the promotion of services and products that a business offers. Amongst other elements, market research and advertising are central to marketing. From beginning to end, a vibrant business model will embed marketing in all of the stages. Sometimes, the field of marketing overlaps with that of sales and branding. However, all these profiles are bifurcated with a silver lining and are likely to perform in collaboration.

Our sales and marketing courses online will take you deep into the concepts of marketing and will assist you in being an effective marketer. Our courses will help you to employ efficacious market research and analysis, product development, advertising, distribution, and sales. Modern marketing began with the introduction of TVs in the 1950s. However, the spread of the internet and eventually, smartphones have disrupted the whole concept of marketing.

Technology is now playing a key role in almost all forms of marketing —video marketing, print marketing, and various forms of internet marketing. Today, other than being well versed with the four ‘P’s’ of marketing given by E. Jerome McCarthy —product, price, place, and promotion, marketers are expected to have a stronghold of technical and other advanced skills. A marketer through her/his critical, problem-solving and out-of-the-box thinking will work towards enhancing the firms’ success and efficiency. Through these functional skills, you will be able to explore new markets while delivering better customer experiences.

What Skills are Required to Pursue a Career in the Field of Marketing?

But before you choose one amongst the many courses to boost your career, you should first know the broad set of skills that are required for the marketing role:

• Problem Solving Attitude
• Creativity
• Interpersonal
• Technical Skills —writing, research, data analytics, social media marketing, SEO/SEM, etc.

If you are looking for a role in marketing, you can specialise in one or more hard skills through our online programmes in marketing. Interestingly, other than developing the hard skills, our courses are designed to enhance your soft skills as well. By opting for our online certification courses in sales and marketing, executives can elevate their performance and can help their employer become a market leader while achieving their personal career objectives in marketing. Post completion of our programmes, you will be able to expand your networking opportunities if you opt to be part of an “Executive Alumni status” provided by some of our premier institutions partners.

What are the Types of Marketing?

• Traditional Marketing: It involves marketing techniques that emerged before the arrival of the internet. It heavily relied on outbound tactics as access to information was not as dynamic as it is today. Newspapers, magazines, pamphlets, billboards, TVs, and radios were largely used for marketing.
• Outbound Marketing: Calling, throwing emails, printing ads, etc, to the consumers to raise awareness about the product/service.
• Inbound Marketing: Based on three broad principles —attract, engage, and delight, inbound marketing focuses on attracting customers to the product/services. In this type of marketing, digital marketing strategies are heavily employed to fetch desired results. Get a deep knowledge of all types of marketing by enrolling in certification courses in sales and marketing.
• Digital Marketing: It leverages the technology and internet to reach the audience and negates the use of traditional marketing strategies. Search engines, social media, email, and websites are used to reach the audience.
• Buzz Marketing: It strategizes on generating word-of-mouth marketing for product/services by engaging influencers on social media, and leveraging creative content and interactive events. To be more precise, it tries to create a buzz of the product/service or the brand via employing above mentioned strategies.